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Benefits of Having a Web Site:
The Internet has increasingly becoming an important source of
information for millions of Worldwide and the benefits of having your own web
site gets the information about your business to your customers in the fastest
most cost effective possible way
• Cost-effective - it is cheaper than advertising in Yellow
Pages Newspapers or Magazines
• Access to all Worldwide audience.
• Total flexibility for updating your site without a total reprint, unlike
company brochures and literature
• 24 hour a day 7 days a week exposure - The Internet never closes.
• Your own Internet address to include on your stationary
www.yoursitename.com
• Your own e-mail address using yourname@yoursitename.com domain name
• On-line order processing and tracking.
• Efficient transfer of information between different offices within a company.
• Databases available online to Salesmen visiting clients.
• Up-to-the-minute information for customers on product availability.
• Information can be distributed over the Internet to millions of people at
minimal cost.
Can
I sell things over the Web:
Yes you can sell anything that you want over the web, you can have an e-Commerce
shopping cart fully integrated into your web site for online ordering. You will
need a secure server certificate from
Verisign ,
Equifax or
Thawte and a merchant account
from your bank to accept online payments by credit card.
Once you have taken that first step by having you own web site, your site has to
be promoted both on and off the web to get visitors to see your site.
How
will my site be found:
There are 1000's of search engines and directories on the Internet and a list of
over 23,000 search engines and directories that are on the web can be found at
192 Directory in a variety of
categories.
Search engines and Directories on the Internet are not the only way you can
increase visitors to your site. It is just as important to promote your site off
the web, put your site address and email address on your stationary, contact
your existing customers to advise them that you have a web site and they can see
your latest products/news etc. Put a sticker in the rear window of you car or
have sign writing on your vehicle and tell your friends and family. All of these
add to getting your site known and word of mouth is the best form of advertising
that any business can achieve
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